Esteem - Confidence, self-esteem, achievement and respect etc would be included here.
Belongingness - This would be things like love, friendship, intimacy and family etc.
Safety - This would be the security of environment, health, employment, resources and property etc.
Physiological - These are things that are necessary to survival such as food, air and water etc.
Maslow believed that human actions are based around the attainment of goals, for example going to the pub could satisfy the need for self esteem and social interaction.
The hierarchy of needs is often presented as a pyramid of five levels, four of which are physiological needs and the top level includes growth needs. Before the higher orders of needs can influence our behaviour the lower order needs should be satisfied.
Maslows hierarchy of needs is used within the media industry through advertisements and posters targeting our different needs in sections of the pyramid.
This is an example of an advertisement using a section of Maslow's hierarchy. This is appealing to our physiological need for food but also our safety need for our health. It shows a popular sport icon talking about why he eats Quorn and how it is the healthy option. Another possible need that it is appealing to is self actualisation for people considering a vegetarian diet or those already vegetarian it could be a morality option.
This example of The Hunger Games: Catching Fire movie poster uses Maslow's hierarchy through the air of confidence that Katniss is displaying, this would relate to the esteem part of the pyramid. It could also be appealing to the self actualisation section as it is a very creative poster. The film itself appeals to our safety need as throughout the film the characters safety, security and resources are threatened.
This Game of Thrones poster is appealing to our need for safety as the characters go through struggles where there safety is threatened in situations such as on the poster where a character is beheaded and put on display. It appeals also to our physiological needs as these characters often go without food and water or warmth.
This example of The Hunger Games: Catching Fire movie poster uses Maslow's hierarchy through the air of confidence that Katniss is displaying, this would relate to the esteem part of the pyramid. It could also be appealing to the self actualisation section as it is a very creative poster. The film itself appeals to our safety need as throughout the film the characters safety, security and resources are threatened.
This Game of Thrones poster is appealing to our need for safety as the characters go through struggles where there safety is threatened in situations such as on the poster where a character is beheaded and put on display. It appeals also to our physiological needs as these characters often go without food and water or warmth.
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