Monday 13 October 2014

Ownership: The Ring

DreamWorks, the people behind the ring.  Originally founded in 1994 by Steven Speilberg, Jeffery Katzenberg and David Geffen.

Dreamworks is responsible for such films as Saving Private Ryan, Meet the Parents, Shrek, A.I:Artifical Intelligence and of course The Ring.

In 2004 the animation department was divided off as a seperate company with original DreamWorks founder Katzenberg as the CEO, this allowed Speilberg and Geffen to bring more focus to live-action films.

Currently DreamWorks is a partnership between Steven Spielberg, Stacey Snider and The Reliance Anil Dhirubhai Ambani Group, previously DreamWorks has been under ownership of Paramount.  Disney currently own the distribution rights to DreamWorks movies.






Friday 10 October 2014

Review: Jaws

Quite obviously I am behind the times having only seen Jaws for the first time earlier this week.  I will admit right now to having had very little interest in watching this film although it is a classic that most people have seen at some point or other, however I have been pleasantly surprised.




As a first time viewer of Jaws I decided to go into it with an open mind, as it is a film that I have not been inclined to seek out a watch.  I found the film to be a lot more enjoyable than I had previously thought that I would.

The film is based upon a novel by Peter Benchley of the same name.

Jaws is a thriller set on Amity Island where two separate shark attacks sends the people of the island into a frenzy as every amateur out there wants to get the bounty attached to the shark.  

Mostly unknown actors were cast so as to not take away from the this could happen to anybody feel that Steven Spielberg wanted the film to have.  I found that the acting was believable and of a good standard, though the only character I felt was at all likeable was Police Chief Martin Brody played by Roy Scheider.

The shark was rather obviously anamatronic looking but it is good for the time when you realise that the movie was released in 1975.

When I first noticed that John Williams had scored the film I instantly knew that the soundtrack would be fantastic and it was.  It created suspense and thrill in the moments when the shark was about to attack.

As someone who is used to a lot of gore and modern cinema I found that Jaws was very tame, I was expecting more, that though was probably from the hype I have heard over this film over the years.

Overall I would give this film a 3/5 though I still found the film enjoyable and would probably watch again if it was on TV.

Sunday 5 October 2014

Maslow's Hierarchy of Needs

Self actualisation - This would include things such as morality, creativity and problem solving etc.
Esteem - Confidence, self-esteem, achievement and respect etc would be included here.
Belongingness - This would be things like love, friendship, intimacy and family etc.
Safety - This would be the security of environment, health, employment, resources and property etc.
Physiological - These are things that are necessary to survival such as food, air and water etc.

Maslow believed that human actions are based around the attainment of goals, for example going to the pub could satisfy the need for self esteem and social interaction.

The hierarchy of needs is often presented as a pyramid of five levels, four of which are physiological needs and the top level includes growth needs.  Before the higher orders of needs can influence our behaviour the lower order needs should be satisfied. 


Maslows hierarchy of needs is used within the media industry through advertisements and posters targeting our different needs in sections of the pyramid.  

This is an example of an advertisement using a section of Maslow's hierarchy.  This is appealing to our physiological need for food but also our safety need for our health.  It shows a popular sport icon talking about why he eats Quorn and how it is the healthy option.  Another possible need that it  is appealing to is self actualisation for people considering a vegetarian diet or those already vegetarian it could be a morality option.




This example of The Hunger Games: Catching Fire movie poster uses Maslow's hierarchy through the air of confidence that Katniss is displaying, this would relate to the esteem part of the pyramid.  It could also be appealing to the self actualisation section as it is a very creative poster.  The film itself appeals to our safety need as throughout the film the characters safety, security and resources are threatened.

This Game of Thrones poster is appealing to our need for safety as the characters go through struggles where there safety is threatened in situations such as on the poster where a character is beheaded and put on display.  It appeals also to our physiological needs as these characters often go without food and water or warmth.


  
                                               




The Mise En Scene for a Repo! the Genetic Opera movie poster.